My idea was to market creativity under the idea of consumerism. Branding, packaging and selling a pill to the world’s elite. The idea of this pill is that it is a creative enhancer. The pill unlocks the parts of your brain that you don’t use - or at least that’s the idealism behind the product. It’s a fad. Focusing on the idea of Marxism and placebo effects, the pill is made out of sugar and will do nothing to enhance anybody’s creative ability. I want to show the importance of 'luxury' package design and how it convinces consumers into an ideal product that doesn’t actually exist. How far does luxury branding take you, and does the elite ideology exist?