A brand identity concept for Jade Rogers' project; Do One Thing Well.
During my second year, I had the chance to collaborate with Jade Rogers, a talented fashion student, to create a new brand identity for her collection Do One Thing Well. I particularly liked this brief as I had the chance to further explore avenues of graphic design that I had not before, such as brand identity, brand strategy, advertising and art direction, as well as having the opportunity to outsource other individuals who are craftsmen of their practice, such as film photographer and graphic designer, Harry Blofeld.
View the interactive PDF of the final brand identity booklet here.
